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OCARINA IN THE NEWS AND BLOGOSPHERE
InformationWeek,
Ocober 4, 2008
Startup Of The Week: Ocarina Networks »

There are two ways to manage explosive data growth--add more storage capacity or compress the data. Ocarina Networks specializes in the latter. After getting its start in photo storage optimization, Ocarina is expanding into other markets. It recently tuned its products for movie studios, oil and gas companies, and medical institutions. - John Foley |
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Byte
& Switch,
September 26, 2008
Ocarina Shrinks Data, Storage Needs »

The explosion of data and storage, and the requirement that information be stored in an economical manner that allows for easy retrieval and recovery has fueled a boom in tools and tactics to compress, de-dupe, and generally reduce the amount that is being dumped on disk drives, tapes, and other types of storage systems. - Paul Travis |
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The Wall Street Journal,
September 29, 2008
Running Out of Room »

Based on in-house tests, [Chris Harrington, senior director of technical operations for Eastman Kodak Co.'s Kodak Gallery photo Web site] says Ocarina's storage appliance could help the company get an additional 20% of space out of its primary storage -- which could rack up a savings of more than $1 million over time, since the company will need to buy less primary storage. More important, Mr. Harrington says the images Kodak stores on the Ocarina storage devices will be online and available 24 hours a day for Gallery users to access. And it takes only a few more milliseconds to serve them than the photos in Kodak Gallery's primary storage. - Christopher Lawton |
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GreenerComputing,
September 12, 2008
Ocarina
Bets $1M on Green Large-Scale Data Storage »

This article highlights Ocarina’s Compression Prize, an initiative backed by more than $1 million in award money to encourage advances in file type specific compression algorithms for storage. |
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Storage
Magazine,
September, 2008
Dedupe moves beyond backup »

Arun Taneja, founder and consulting analyst at Hopkinton,
MA-based Taneja Group, maintains that it takes a different technology to deduplicate
primary data than secondary data, and argues that compression technologies
from startups [like] Ocarina Networks…are better suited for primary data.
- Dave Raffo |
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Marketing
Shift, September 26, 2008
Ocarina Enters New Phase to Enhance Storage Capabilities »

"I recently credited Ocarina Networks for having the foresight to create data storage optimization solutions. Rapid growth in data with declining space inhibits many ambitious companies from expansion. As a result, even giants such as Google, are searching far and wide for answers." -Matt O'Hern |
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Image
and Data Manager,
September 25, 2008
Ocarina Optimizes Storage »

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NetworkWorld,
September 24, 2008
Storage appliance aimed at high-profile customers »

"Ocarina launched its ECOsystem appliance in April, initially targeting photo sharing Web sites such as Kodak EasyShare, one of its customers. The company is now supporting new file types for specific industries, making the appliance useful for social networks, movie studios, oil and gas companies and medical organizations." - Jon Brodkin |
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SearchStorage.com,
September 24, 2008
Ocarina upgrades its ECO System compression appliance »

The article addresses Ocarina’s announcement at Storage Decisions to add data migration features, snapshots, support for virtual global namespace and file compression by industry type to its compression appliance. |
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Marketing
Shift,
August 25, 2008
Ocarina's model- Identify the need/design the solution »

This article highlights how Ocarina CEO Murli Thirumale approached building Ocarina as a solution by meeting a need. Click here to read part two of this posting. |
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Forbes.com, August 22, 2008
Zero In: Carts Ahead Of Horses »

This article profiles Ocarina’s CEO Murli Thirumale. It highlights his entrepreneurial spirit, work ethic and approach, and how his experience and work in the past led to the inception of Ocarina. |
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Network
World,
July 31, 2008
10 data storage companies to watch » |
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InformationWeek,
July 21, 2008
Startup
City Video »

Carter George discusses Ocarina Networks' storage
optimization products on InformationWeek's Startup City video series. |
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Processor,
June 27, 2008
Doing More With Less »

Carter George notes that, "... storage optimization is the key technology for utilization of the space needed for data storage. By using this technology, users can shrink existing files by as much as 90%, thus enabling the storage of up to 10 times more data on disks already owned by the enterprise." |
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Baseline – Masked Intentions Blog, May 30, 2008
Rethinking Storage Virtualization versus Compression »

”[Ocarina] has developed an appliance that first decompresses all the files that have been compressed using a storage vendor's algorithm and then compresses them again using an algorithm developed by Ocarina to store those files more efficiently on the existing storage arrays. As part of the effort, the Ocarina software can also detect similarities in, for example PowerPoint presentations, so it needs to save fewer versions of the various PowerPoint presentations because in actual reality the different versions have only minor differences that Ocarina can detect.”
– Michael Vizard |
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Systems Management News, April 10, 2008
Storage: Virtualization and Optimization» |
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EnterpriseITPlanet.com, April 8, 2008
Ocarina Optimizers/Readers »

”New player Ocarina Networks seeks to provide compression specifically for the data already in your online storage media. Their two products--the Ocarina Optimizer and Ocarina Reader--work together to both optimize the existing data regardless of storage media or vendor as well as provide real-time access to that data, for both users and applications, after it has been compressed.” |
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InfoStor, April 8, 2008
SNW product highlights, Day 1 »

“Storage industry newcomer Ocarina Networks announced the availability of a new product that employs a unique take on data de-duplication—sort of. The company's online storage optimization solution applies techniques similar to data compression and de-duplication to online production data, resulting in up to a 10x reduction in capacity, according to company officials.”
– Kevin Komiega |
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GigaOm, April 7, 2008
Tweaking Storage for The Cloud »

“As we keep more and more of our valuable content online, do we need a new type of storage? A crop of venture-backed companies — among them Storwize and Ocarina Networks to Gear6 — certainly seems to think so. These companies solve one of two problems: how to access the data faster and how to store it more compactly. “
– Stacey Higginbotham |
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TechWorld, April 7, 2008
Ocarina claims online de-dupe breakthrough »

“De-duplication has become popular for backup data, but not for primary storage. Now, US start-up company Ocarina Networks wants to change that, with a data reduction technology which it claims can shrink live production data too - even if the file formats are already compressed.”
– Bryan Betts |
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Block & Files, April 7, 2008
Ocarina Networks can shrink image files that de-dupe cannot »

“Startup Ocarina Networks has announced its Ocarina Optimizer appliance to shrink photos and other files by a factor of ten, claiming that de-duplication and generic compression products aren't effective on such data ... Think of Ocarina Networks as providing specialised sub-file-level deduplication for picture image files.”
– Paul Roberts |
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Byte and Switch, April 4, 2008
Ocarina Steps Out, Sort Of »

“Despite all this secrecy, Ocarina nonetheless appears to be gaining some traction…the startup's early adopters include seven of the top 10 online photo sites and three of the top five social networking sites.”
- James Rogers |
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SearchStorage, April 3, 2008
Storage startup Ocarina Networks reduces primary NAS storage data »

“Ocarina Networks has come out of stealth with an appliance that it claims can reduce file size on primary NAS storage, as well as the size of files that have already been compressed using industry-standard algorithms.”
– Beth Pariseau |
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Byte and Switch, August 22, 2007
Storage Startups Track Trends » |
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Byte and Switch, August 22, 2007
Top 10 Storage Startups to Watch » |
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Thoughtput, July 10, 2007
More Drive Reduction with Compression » |
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Byte and Switch, July 6, 2007
Stealthy Ocarina to Add Compression » |
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WHAT ANALYSTS ARE SAYING ABOUT OCARINA
DGIC,
September 26, 2008
Optimizing Primary Storage »
"One movie house is using [Ocarina’s new] feature in the production of an upcoming 3-D movie. It estimated that to keep all of the data online in the making of the film would consume 200 PBs of storage so it only was only going to keep 30 days worth of data online. The rest it had to move off to tape and then recall it if it needed the data. Using Ocarina and only saving the changed pixels, it can keep it all online and expects to see 200:1 reduction in data during production."
– Jerome M. Wendt |
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Information
Week,
May 16, 2008
Optimizing Primary Storage »
"The Ocarina solution
offers data movement as well. For example, you could
have a rule [that] any file that has not been accessed
in six months will be space optimized to its highest
level and then moved off of your expensive NAS to a
disk-based archive that uses SATA drives. Because of
Ocarina's mixed-mode architecture, spanning across
different storage manufacturers' platforms is simple."
– George Crump,
Storage Switzerland analyst |
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Byte and Switch, May 6, 2008
Expert Insight: Data Reduction for Primary Storage »
"If moving 50 Tbytes of data from Fibre Channel disk to 50 Tbytes of SATA disk is interesting, then moving that 50 Tbytes from FC drives to 10 Tbytes of SATA storage ought to be irresistible. Startup Ocarina offers an example of this method"
– George Crump, Storage Switzerland founder |
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Ovum,
April 30, 2008
Block-level Data De-duplication Architectures
"Ocarina uses a very different de-duplication technique to other suppliers, which involves 3D matrix representations of image and other content boundaries. According to Ocarina, this provides around a ten-fold reduction in the volume of home directories or mixed image and text data, and a three-fold reduction of image data only (including compressed images such as JPEGs). Although other de-dupe vendors talk of a typical reduction of 20:1 or more, that is for repetitive backup data. As a comparison, NetApp says that when working with home directories, its background de-dupe function typically reduces data volumes by around a third, far less than Ocarina's three-fold reduction."
– Timothy Stammers |
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InternetNews, April 17, 2008
Deduplication Gets More Face Time »
"Data reduction technologies like Ocarina…are transformational as they significantly reduce the capacity requirements for storage."
– Dave Russell, Gartner research vice president |
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InfoStor, April 11, 2008
It's time for primary storage optimization »
"Targeted for use with IP storage, Ocarina Networks is the only vendor to date offering format-aware optimization against primary storage. Although some SSO vendors have claimed that application-specific approaches to capacity optimization are not effective, this tends to be relevant only for inline capacity optimization. Format-aware capacity optimization takes more CPU cycles and does take slightly longer, but does not present performance issues when used by out-of-band approaches."
– Eric Burgener, Taneja Group analyst |
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Forrester Research Blogs, April 2, 2008
Startup Ocarina Networks Proposes Ground-Breaking Data Footprint Reductions »
"…if they can deliver what they promise, this could dramatically shake up the enterprise data storage world and move the industry along the path to keeping up with the astonishing but widely accepted forecasts for growth of file data.”
- Andrew Reichman, Forrester Research analyst |
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PRESS RELEASES
Ocarina Networks, September 24, 2008
OCARINA NETWORKS UNVEILS ONLINE STORAGE OPTIMIZATION SOLUTION FOR BROADER INDUSTRY »
Ocarina Networks, September 18, 2008
FROST & SULLIVAN RECOGNIZES OCARINA NETWORKS WITH GREEN EXCELLENCE AWARD »
Ocarina Networks, September 10, 2008
OCARINA UNVEILS $1 MILLION PRIZE FUND TO ADVANCE THE STATE OF COMPRESSION RESEARCH FOR DATA STORAGE »
Ocarina Networks, September 2, 2008
OCARINA NETWORKS STRENGTHENS LEADERSHIP TEAM WITH KEY SALES, TECHNOLOGY HIRES »
Ocarina Networks, April 7, 2008
OCARINA REDUCES DATA FOOTPRINT TEN-FOLD WITH NEW ONLINE STORAGE OPTIMIZATION SOLUTION » |
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MEDIA CONTACTS:
Jason Throckmorton or Melissa Biles
LaunchSquad
415.625.8555
ocarina (at) launchsquad (dot) com
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